Membership Dynamics

Membership Monday delivers powerful, field-tested insight to help you attract new members, strengthen retention, and dramatically improve results week after week.

Many partners share it across their entire team, because in today’s economy, everyone plays a role in member growth and retention.

Sponsorship Dynamics helps organizations unlock smarter, more sustainable sponsorship revenue.

Through a focused monthly briefing and professional development insights, it equips your team with proven strategies to attract the right sponsors, retain them longer, and move beyond transactional selling.

Many organizations struggle with sponsorship growth not because of effort—but because of positioning, training gaps, and outdated approaches. Sponsorship Dynamics addresses those challenges directly.

The Tech Report provides clear guidance on how technology can strengthen membership results.

Delivered monthly, it focuses on practical applications of CRMs, advanced data collection, and artificial intelligence to improve member development, retention, and performance.

Advocate Insights is a concise briefing designed for board members and volunteers (i.e., ambassadors. / Diplomats). It delivers clear guidance, timely perspective, and practical direction to support stronger member engagement and more effective leadership.

Each edition includes real-world examples, such as opening prospect conversations, responding to common objections, and reinforcing retention through consistent talk tracks, and can be customized to reflect your organization’s messaging and priorities.

Hospitality Growth Intel (HGI) delivers focused insight to help organizations grow and retain members across the lodging, foodservice, and tourism sectors.

Each issue provides practical strategies for recruiting hospitality prospects, strengthening renewals, and increasing long-term engagement in an industry defined by tight margins and constant pressure.

Whether you’re approaching a hotel group, reinforcing a restaurant renewal, or supporting tourism operators, HGI gives you clear direction, not generic advice.

Coming February 2026

Be among the first to receive special notifications on specific companies and industries joining organizations like yours across the U.S. and Canada. These are separate from your weekly edition of Membership Monday because sometimes, these hot tips can't wait until Monday morning! 

In 2025 - over 55% of partners said this one tool alone more than paid for their annual partnership

Estimated that 38% of alerts are hospitality-related

Focused, organization-specific strategies built to solve one problem at a time. Each playbook begins with a 15-minute strategy call and delivers a customized 5–10 point plan you can immediately apply to strengthen recruitment, retention, positioning, or revenue, without theory, fluff, or generic advice.

Program (Legacy) partners receive four hours of personalized consultation, collaboration, and training each year, at no additional cost. (New partners as of February 2026 receive one hour)

This time is designed to support your organization’s specific needs and priorities and can be used however it delivers the greatest impact.

Partners commonly use these sessions for staff onboarding, candidate interviews, sales meetings, board presentations, advanced selling techniques, brainstorming, ambassador and volunteer training, compensation design, retention planning, and overall member development strategy.

Live conference calls and webinars deliver focused, advanced training that functions as ongoing performance coaching for membership teams.

Each session addresses the real challenges that drive outcomes—prospecting, territory management, positioning, objection handling, urgency creation, time management, and closing—through practical, organization-specific guidance you can apply immediately.

Held live throughout the month, these sessions provide continuous development and reinforcement.

The Audio Deep Dive is a concise audio briefing of each week’s main Membership Monday article.

It distills the central idea, key takeaways, and practical implications into a short, focused listening experience, designed for moments when reading isn’t practical.

Whether you’re commuting, between meetings, or want the core insight fast, the Audio Deep Dive helps you stay connected to the thinking behind each issue. Over time, it also builds a growing library of on-demand audio briefings you can revisit whenever you need a quick reset or reminder.

Coming February 2026

Most membership organizations offer 20–30 distinct benefits—yet only a handful are clearly communicated to prospects.

As part of the program, partners may submit their membership materials for a confidential review focused on uncovering overlooked advantages and sharpening how those benefits are positioned to attract new members.

Together, we’ll identify where value is being underused and develop practical ways to make your strongest benefits stand out in prospect conversations and materials.

Exclusively available to program partners

I offer a Price Lock Guarantee, meaning your annual renewal cost will never increase as your partnership benefits and value grow over time. This is my way of expressing gratitude for your loyalty. 

I highly value confidentiality and ensure that anything discussed, written, or reviewed with me is strictly confidential. Your trust in me is of utmost importance. (This is how I've remained in the business)

I appreciate your understanding that all the materials and content I create and have created throughout my career are protected by copyright. Therefore, they cannot be republished, copied, modified, or distributed without my express written permission. Thank you.