Retention isn’t a department - it’s a discipline. And it’s one of the few strategies where getting it right once won’t be enough.
To grow your organization in 2025 and beyond, you must gain two members for every one lost. That’s why this module is built around my core truth:
“A member retained is a member gained.”
Why this module matters:
Retention doesn’t fail because of big problems—it breaks down because of neglected details. This module shows you how to turn those overlooked moments into powerful tools for loyalty and growth.
Organizations that build thoughtful, well-timed, and personalized retention systems consistently outperform others in both renewal rates and new member development.
The data is clear: winging it leads to drop-offs. A single careless interaction can undo a year of effort.
This module equips you with the strategy and structure to:
Design a retention system grounded in consistency, personalization, and precision
Transform everyday interactions into loyalty-building moments
Use data and member behavior to drive smarter engagement
Eliminate costly churn and reduce your need to constantly “catch up” with new members
Retention isn’t rocket science—but it is strategic. Like chess or golf, excellence comes from repetition, refinement, and attention to detail. This session shares a proven formula—shaped by real-world success across chambers and associations—that’s helped teams achieve 93%+ retention year after year.
Member Retention – Build to Last gives you the mindset, methods, and momentum to stop the cycle of one-step-forward, two-steps-back… and start building something that truly lasts.
Begin your customized Membership Dynamics path here