Introducing a higher level of collaborative support for membership organizations and the professionals who proudly serve them. Welcome to the next bold evolution in membership strategy.
Membership Dynamics
Workshops and Strategic Growth Modules
Mission Matters
Champion, connect with, and activate the members who believe in and support your mission
This module equips you with strategies to identify, engage, and empower leaders who align with your organization’s mission. Discover how to foster meaningful connections that transform supporters into passionate advocates and active contributors, driving both member satisfaction and mission impact.
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Member Retention - Build to Last
Customized retention systems that stand the test of time
Explore proven techniques to design and implement retention systems tailored to your organization’s unique culture and goals. This module focuses on building durable relationships through personalized engagement, data-driven insights, and sustainable practices that keep members committed year after year.
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The 20/25 Challenge
Unlock next-level results - 20% more new members in 25 days - with a playbook for 2025
Take on a focused, high-impact membership growth challenge designed to deliver a 20% increase in new members within 25 days. You’ll receive a step-by-step playbook for 2025 that combines innovative outreach strategies and effective follow-up techniques to accelerate your recruitment results.
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Retention Rescue
Past Due Members and Winning Ways to Save Them
In this solution-focused module, you’ll learn how to proactively re-engage members who are behind on their dues without sounding desperate or reactive. Discover what to say, how to say it, and when to reach out to maximize your chances of saving the relationship. With economic challenges still rippling through many sectors, this training equips you with proven language and outreach strategies that strengthen loyalty and protect recurring revenue.
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Enterprise Development
Selling large corporations and well-known brands for membership
This session unveils a proven framework for engaging major corporate players that have already invested in your region. Learn how to move beyond generic pitches by demonstrating relevance, alignment, and long-term value. From identifying the right entry point to building internal advocates, this module equips your team to approach, win, and retain high-profile members who bring influence, visibility, and resources to your organization.
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Member Development Mastery
Fundamentals of member development & a blueprint for success
This module delivers a proven framework for building confident, capable membership professionals—whether they’re new hires or seasoned reps looking to sharpen their skills. Grounded in decades of real-world experience, you’ll discover the tools, language, and structure needed to drive member growth with clarity and confidence. Perfect for onboarding, upskilling, or hitting reset, Member Development Mastery sets the foundation for long-term performance and professional success.
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A Members First 90 Days
New member onboarding that drives engagement and renewal
This module provides a step-by-step roadmap to build a customized onboarding experience that strengthens connections and improves first-year retention. Discover how to create scalable systems—even with limited time—and how to measure what matters most in those critical first 90 days. When onboarding becomes intentional and engaging, your new members become informed, involved, and eager to renew.
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One Call Closing
Turn more conversations into commitments with one-call strategies
This high-impact module delivers a practical, repeatable system to help you close membership sales on the first conversation. You’ll gain powerful insights into timing, framing, and objection-handling that remove delays and hesitation from the process. Perfect for professionals ready to boost results without sounding pushy, this session equips you to shorten sales cycles, increase conversions, and improve confidence with every prospect.
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Next Level Ambassador Programs
Reimagine your ambassadors for deeper connection and impact
This module delivers a proven framework to transform your ambassador program into a powerful engine for engagement and growth. Learn how to recruit the right people, define meaningful roles, and align efforts with strategic goals. You’ll explore how to build a culture of ownership, expand member touchpoints, and position ambassadors as trusted relationship builders. With even modest adjustments, your program can become a key driver of retention, visibility, and a more rewarding member experience.
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AI – Beyond the Basics
Practical AI insights that drive real organizational impact
Moving beyond the hype and beginner tools, this module focuses on how membership organizations can put AI to work for them. You’ll explore best practices for applying AI to boost member recruitment, personalize communications, and streamline daily operations. Zero in on the right tools and strategies that align with your mission, helping you move beyond trial and error to real progress. With thoughtful steps, AI can become a game-changing asset, enabling smarter decisions and stronger connections with your members.
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Small Organization Advantage
Small teams, big goals - this module bridges the gap
This module celebrates your underdog passion as the champion of local businesses and the dedicated advocate for your region. You’ll learn how to leverage your size to provide personalized, high-touch service that builds trust and loyalty, something larger organizations can’t match. Tap into your organization’s unique strengths to create innovative solutions that drive real impact. With agility as your advantage, you’ll explore ways to act quickly, respond thoughtfully, and use personal touches to make every member feel valued and connected.
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Sponsorship Breakthroughs
Modern strategies to win in today’s sponsorship marketplace
This session equips you with up-to-date strategies designed to help your organization stand out and succeed in the competitive sponsorship landscape. Learn how to identify the right sponsors, deliver compelling proposals, and build lasting partnerships that go beyond transactions. You’ll explore innovative approaches that maximize sponsor value and deliver measurable results. By leveraging these insights, you can turn your sponsorship program into a powerful asset that drives revenue and strengthens existing connections.
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Workshops and Strategic Growth Modules Coming in August 2025
The Outreach Call Formula
Proven techniques for closing members by phone
Next-Gen Influence
Strategies to inspire, influence, and engage next-gen leaders
Advocacy That Sells
Communicate your advocacy work with clarity, power, and purpose
Prospecting Prowess
Uncover high-yield sources for reliable new member growth